Small business owners need constant income. Income can be derived from direct sales and periodic gains. A combination of direct and indirect income makes a company less vulnerable for economic and political disruption. Therefore, the companies we work with focus on securing both active as well as passive income by implementing several marketing strategies. In the end, we strive to establish profitability and stability so that our clients prosper in good times and protect themselves in difficult times. As such, we deliver a combined package of the following services:
Strategic planning: several strategic sessions decide on the unique selling proposition and the most ideal homogeneous group of customers. Once these are clear and established a marketing plan decides on the best ways to attract these customers on a constant basis.
Online marketing: the internet provides opportunities. Instant answers are provided to search queries, but latent needs are more difficult to activate. Therefore, a combination of online and offline marketing delivers the desired outcome.
Passive income streams: alongside the core activities of the company, the implemented lead generation and branding efforts itself generate income for our clients. The passive nature of these efforts result in periodic income that we intent to match with the corporate expenses so that entrepreneurship yields limited stress.
Direct response marketing: the marketing techniques used trigger qualifying buyers to express interest in your product. This means that waste in communication and advertising is eliminated and only those who need to see your advert, are invited to respond and act. Thus, prospects are better qualified and selling goes easier.
Direct response branding: our philosophy designates branding as a side-effect of direct response marketing. Therefore, branding is used only to strengthen the sales message and drive potential customers to your product offer.