Branding can enforce the visibility of your company, products and services. Startups and small business owners often start branding their venture having in mind that they first need to educate potential customers about their mission, vision and products. Seldom does this strategy lead to an everlasting flow of interesting and ideal customers.
The answer is direct response branding combined with direct response marketing.
By using social media advertising but also article – and content marketing, only ideal customers come to you.