In an ever-growing and complex environment of small businesses, consumers may not always differentiate between suppliers. Therewithal, the current challenging era of economic vulnerability does not justify random purchases and risk for buyers. To avoid a race to the bottom by lowering prices, suppliers may focus on alternative ways of corporate positioning.
Consumers prefer to do business with the experts, or even the authority in a specific market. There are several one can take to become an expert and grow into an authority. Authors and those who publish books are often seen as an expert. Therefore, an important part of our branding and diversification strategy is to assist our clients with writing a book that helps them to position as an expert.